How do I vet a creator before a paid collaboration?

PostSnag vets a creator before a paid collaboration by capturing their public profile and showing you their real reactions, comments, and shares, post by post, instead of the follower count or media kit screenshot they hand you when you ask what their content does.

A follower count says nothing about whether people actually engage. Real numbers, captured straight from a creator's own public post history, say a lot more, and they're numbers the creator didn't hand-pick for you.

Before you start

• PostSnag is installed and pinned to your toolbar.

• You're signed into Facebook and PostSnag.

• You have the creator's profile or Page open. A creator account is a personal profile with professional mode turned on; PostSnag captures it exactly like any other profile, so it doesn't matter which you're looking at. See How do I capture a creator or public figure's posts?

1. Capture the creator's profile

1. Open their Facebook profile, or their Page if they run one instead.

2. Click the PostSnag toolbar icon to open the panel.

3. Confirm Scanning Profile shows their name.

4. Scroll through as much of their post history as you reasonably can, including Reels and videos.

5. Wait for the status pill to read Synced, then click Export To Dashboard.

[Screenshot: The PostSnag panel open on a creator's profile, showing the Collected count and Scanning Profile line]

2. Sort by Most reactions, then by Most comments

Open their profile in your dashboard and check both sorts, not just one.

• Most reactions shows their ceiling: their best-ever posts, the highlight reel.

• Most comments shows something a follower count can't: how often people actually stop to respond. Comment volume tends to track closer to real audience trust than a reaction does, since typing something out takes more effort than tapping a like.

A creator whose top posts by reactions and top posts by comments are basically the same handful is a stronger signal than one where the two lists barely overlap.

3. Look at consistency, not just the peak

Scroll past the top few posts into the rest of the sorted grid. A creator with a couple of huge outlier posts and a long flat stretch in between tells a different story than one whose engagement holds up post after post. The second one is the safer bet for a paid collaboration: your sponsored post is far more likely to land in their normal range than in their one lucky spike, and a media kit built around a single viral post can make an otherwise average account look far stronger than it actually is.

4. Filter by the format you're actually paying for

If the collaboration is specifically for a Reel, a photo post, or a written post, use the type chips, All, Video, Photo, Album, Link, Text, to isolate that format and sort it on its own. Reel posts are folded into the Video chip rather than getting a separate one, since telling a Reel apart from a regular video isn't always reliable, but you can still confirm video-format engagement specifically instead of judging it off their strongest photo post. A creator whose photos do great but whose videos barely move is a different bet than one who's strong across every format, and it matters which format your deal actually calls for.

5. Check their posting rhythm in Analytics

Open Analytics right after capturing this creator, since it rolls up your whole account and the read is cleanest with just them captured so far. Check their Post types mix and Posts by day pattern. An account that posts often and holds engagement across most of its posts is a more dependable partner than one that goes quiet for weeks between spikes, since a long gap between posts can mean an audience that's cooled off by the time your sponsored post goes up.

6. Note if the Followers stat is missing

If you only captured this creator from inside a Facebook Group rather than from their own profile directly, you may notice no Followers number on their header. Facebook doesn't report a follower count for profiles captured only from inside a group, so PostSnag leaves the stat out rather than show a misleading zero. Capture their profile directly, not just from a group, if that number matters to your evaluation.

7. Export it and keep the receipts

Export their profile to Markdown or CSV before you make an offer or sign anything. You'll have real numbers to reference in the conversation, a file you can compare against whatever media kit they send you, and a record of what you actually saw if their posting pace or engagement changes later. See How do I export a profile to a Markdown or CSV file?

Common questions

Isn't follower count still worth checking?
It's context, not proof. A large following with weak reactions and comments per post is a weaker signal than a smaller account where people consistently engage.

Will the creator know I looked at their profile before reaching out?
No. Capture is read-only, using your own logged-in Facebook session. PostSnag never likes, comments, follows, or interacts with anyone on your behalf, so it leaves nothing for them to notice. See Can someone tell if I captured or analyzed their profile?

Can I check a creator's Reels specifically, separate from their other videos?
Not as a separate chip; Reels are folded into the Video type filter since detecting them reliably isn't always possible. Filtering to Video and sorting by reactions or comments still shows you how their video-format content performs as a group.

Why is the Followers stat missing on some creator profiles?
Facebook doesn't report a follower count for profiles captured only from inside a group, so PostSnag leaves the stat out rather than show a false zero. Capture the creator's profile directly if you need that number.

What if their media kit numbers don't match what I captured?
Trust what you captured. PostSnag reads the same public posts and reaction counts anyone visiting their profile can see; a media kit built around a best-case post or an older snapshot won't necessarily match what a full, current sort by reactions and comments shows you.