How do I read a profile's performance in Analytics?

PostSnag's Analytics page is account-wide: it rolls up engagement, top posts, and posting patterns across every profile and group you've captured, not just one. To read a single profile's performance specifically, you have two options: the Top profiles leaderboard inside Analytics, which ranks every profile you've captured side by side, or that profile's own page, which has the full stats and post grid for just that one profile.

Open Analytics from the left navigation. Its subtitle: "Real numbers across everything you've snagged."

[Screenshot: The Analytics page showing the KPI row, Top performing posts, and the Post types donut chart]

The KPI row

Across the top of the page: Posts, Profiles, and Groups (the last two only appear once you have any), followed by Reactions, Comments, Shares, and Avg / post. Every number here is totaled across everything you've captured, not filtered to one profile.

Top performing posts

Your top 3 posts, ranked by total reactions, with a See all link that opens the full ranked list of up to 60 posts. This is the fastest way to see what's actually worked, across every profile you track, not just one.

Top profiles: where you read individual profile performance

This is the section built for comparing profiles against each other. It's a leaderboard table with columns #, Profile, Posts, Followers, Reactions, Comments, Shares, and Avg / post, showing your top 5 profiles. Click See all to open the full Profiles library.

Read this table left to right for any one profile's row: how many posts you've captured from it, its follower count when Facebook exposes one, and its total reactions, comments, shares, and average engagement per post. It's a snapshot for comparing accounts, not a full history of one. For a deeper look at a single profile, including every post it's made and filters by type, date, or source, open that profile's own page instead.

Groups

A table of Group, Members, Profiles tracked, Posts, and Reactions, showing your top 5 groups by post count, with a See all link to Groups. This section only renders once you have posts captured from inside at least one Facebook Group. If you haven't captured anything from a group yet, it doesn't appear at all, not even empty.

Post types

A donut chart and legend showing the mix of Video, Photo, Album, Reel, Link, and Text posts across everything you've captured, with a count and percentage for each type.

Engagement composition

A tabbed chart, one tab per post type you have, breaking down how likes, comments, and shares split within that type. This is where you'd notice something like: video posts on an account lean heavily on shares, while its photos lean on comments.

Posts by day

A Monday-through-Sunday bar chart based on when posts were originally published on Facebook, with the busiest day highlighted. This reflects each post's real publish date, not the day you happened to capture it.

Before you've captured anything

A brand-new account sees "Your analytics light up after your first capture" in place of empty charts, pointing you toward installing the extension and capturing your first profile.

Common questions

Can I see analytics for just one profile, without everything else mixed in?
Yes, but not on the Analytics page itself. Open that profile's own page instead: its header shows that profile's own stats (posts, total likes, comments, shares, average per post), and its post grid can be filtered and sorted independently. Analytics is built to roll everything up and compare profiles, not isolate one.

Can I compare two profiles side by side?
There's no dedicated side-by-side comparison view. The closest options are the Top profiles table, which ranks every profile you've captured on the same columns, or exporting each profile to Markdown or CSV and comparing the files directly.

What counts as "top" in Top performing posts?
Total reactions. It's a straightforward ranking by one number, not the weighted score (reactions, plus comments times four, plus shares times three) that the Discovery feed uses to rank its own posts.

Why don't I see a Groups section in Analytics?
It only appears once you have posts captured from inside at least one Facebook Group. Capture from a profile you found through a group, export it, and the section shows up.

Does the Top profiles table include profiles I've bookmarked but haven't captured?
No. Every table and chart on the Analytics page is built from posts and profiles you've actually captured, not ones you've only bookmarked or viewed.