Who owns the posts I capture, and can I use them?

The people who originally posted the content own it, not PostSnag. PostSnag is a research tool: it captures public post data for you to study, organize, and analyze. What you do with that data afterward, including any republishing, is your own responsibility, not PostSnag's.

Here is how ownership actually breaks down, and what that means in practice.

PostSnag doesn't grant rights to anything

Capturing a post with PostSnag does not transfer ownership, does not create a license, and does not give you any rights you did not already have simply by viewing that public post on Facebook. It is closest to taking detailed notes on something you saw publicly: the notes are useful and organized for you, but the underlying content, the caption, the photo, the video, still belongs to whoever created it.

This applies to everything PostSnag captures: the caption text, the media (PostSnag saves a video's cover image, not the original video file), and the engagement numbers around it. None of that changes who made the original post.

What's safe to do with what you capture

For most of what PostSnag is built for, this distinction rarely comes up in practice:

• Studying and analyzing captured posts for your own research. Sorting a profile by engagement, spotting what post types perform best, reading captions for patterns: this is exactly what PostSnag is for.

• Building a swipe file of proven ideas. Saving posts that demonstrate a structure, hook, or format worth learning from, for your own reference.

• Briefing your team or client with what you found. Sharing your analysis, your Folders, or your export internally to inform a content plan or a pitch.

• Letting captured posts inform your own original content. Noticing a pattern and writing your own post in response to it is not the same as using someone else's content directly.

• Vetting a creator or competitor before a decision. Reviewing someone's real, public post history and engagement as part of your own research process.

Where it needs more thought

It matters more the moment you consider using someone else's captured content directly, rather than your own analysis of it:

• Republishing a caption, photo, or video thumbnail as your own, publicly or commercially.

• Reposting someone's content in a way that implies they endorsed you or are affiliated with you.

• Using captured content at any real scale for something commercial, beyond your own internal research and planning.

Those situations are between you and the original creator, not something PostSnag grants or clears on your behalf. This is general guidance, not legal advice. If you are planning to republish or commercially reuse someone else's captured content at any real scale, it is worth a quick check with your own legal counsel first.

What PostSnag itself owns

Separately from any of this, PostSnag owns its own extension, dashboard, and brand. That is a different thing entirely from the Facebook content you capture through it: PostSnag's software is PostSnag's own, and the posts you study with it belong to the people who made them, not to PostSnag and not to you.

Common questions

Can I repost or republish content I captured with PostSnag?
That is between you and the original creator. PostSnag only provides the data; it does not grant usage rights to anyone's content.

Does PostSnag own the data in my dashboard?
No. PostSnag stores and organizes what you capture, but the underlying Facebook content still belongs to whoever originally posted it.

Is it legal to analyze a competitor's public posts for my own research?
Studying public content for your own research and planning is exactly what PostSnag is built for. This is not legal advice; if you have specific concerns about your own use case, check with your own legal counsel.

Do I need the original creator's permission just to capture and study their posts privately?
PostSnag only reads what is already public and visible to any visitor. Using that data for your own private research is the core use case; republishing it is a separate question with the creator, not with PostSnag.

Does PostSnag store the actual video or photo file, or just a reference to it?
For photos, PostSnag stores the image itself as a thumbnail. For video, PostSnag stores the cover image only, never the original video file, plus a link back to the original post.

PostSnag is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc.