What do the key PostSnag terms mean? (Glossary)

PostSnag uses a specific set of terms across its extension and dashboard. This glossary defines each one in plain language, grouped by where you'll encounter it, from capturing on Facebook to organizing, comparing, and exporting in your dashboard.

Extension and capture terms

Capture

To capture a post means PostSnag reads its data (post type, engagement, date, caption, and media) from your screen as you scroll, and saves it to your browser. For a video or reel, that includes the real playable video file and a cover image, not just a thumbnail. Nothing reaches your dashboard until you export.

Scan

One pass of capturing a profile, Page, or group as you scroll it. There are two kinds: a profile scan (a profile, a Page, or a member's profile opened from inside a group) and a group scan (scrolling a whole group's own feed), each counting separately toward the Free plan's limits, unlimited on Pro and Lifetime.

The PostSnag panel

The interface that opens on Facebook profiles, Pages, and groups when you're signed in, built directly into the page rather than Chrome's built-in side panel. It shows a live Collected count of what it's captured this session, a status pill reading Capturing (actively reading the page) or Synced (settled and finished for now), and the Export To Dashboard button.

Dashboard terms

PostSnag's left-hand sidebar has ten areas: Overview, Profiles, Posts, Groups, Compare, MCP, Discovery, Bookmarks, Folders, and a Recent scans list. There's no standalone Analytics item; analytics live inside Overview and inside each profile's own Analytics tab.

Overview

Your dashboard's home screen and the first thing you see after signing in. Nine stat tiles (like top creator and best time to post), two leaderboards, library-wide charts, a Top posts list, and a Biggest groups list, rolled up from everything you've captured.

Profile

A personal Facebook profile, including a creator account (a personal profile switched into Facebook's professional mode). The Profiles page lists your full roster.

Page

A Facebook Page, typically run by a business, brand, or organization. PostSnag treats a Page the same way it treats a profile.

Group

A Facebook Group. PostSnag adds a group to your dashboard the first time you capture inside it and export, either by scrolling the group's own feed (every member who posts) or by opening one member's profile from inside it (just that person). Group posts stay tagged and kept apart from a person's personal profile posts.

Posts (page)

The dashboard's global command center: every post you've captured, from every profile and every group, in one place. Sort by most likes, comments, shares, or biggest outlier; filter to All, Top, or Outlier; search; filter by creator; and multi-select for bulk export.

Compare

A dashboard page that lines up to three of your captured profiles side by side: an At-a-glance table with the leader highlighted on each row, plus matching breakdown charts for each profile.

MCP

PostSnag's connector for Claude, ChatGPT, Grok, and Perplexity. It lets your AI read the profiles, posts, and groups you've already captured to your PostSnag library, so you can ask it questions in the chat instead of pasting in an export. PostSnag MCP is included with Pro and Lifetime.

Community pool

When you ask PostSnag MCP about a creator or group you haven't personally captured, it can still find and read the public posts another PostSnag user has already captured, deduplicated and with no personal account details attached. There's no way to browse this pool at large: you look up one creator or group by name, and only that one comes back.

Discovery

A pattern engine over the creators you track, not a feed shared across every PostSnag account. Discovery groups the captions in your own library into named patterns (like "Reaction In A Few Words"), each with a description, an average performance multiplier, and a post count, with a Recent versus Trending toggle. It looks only at your own tracked profiles and groups, never at other PostSnag accounts. Available on Pro and Lifetime; not included on the Free plan.

Outlier

A post that beat its own creator's typical performance, flagged as a multiple, like "4x their typical post." Always relative to that one creator's own history, never a fixed reaction count and never a comparison against other creators. PostSnag does not rank posts against a percentile, like a "top one percent" figure, for this.

Recent scans

A sidebar list of the profiles and groups you've scanned most recently. Hovering a row gives two options: remove from recents (clears it from the list, keeps the data) or delete (removes it and everything captured with it).

Bookmarks

A way to save a post or a profile so you can find it again quickly, browsable by Posts and Profiles tabs. There's no whole-group bookmark; a By group tab just groups your bookmarked posts by the group they came from. Never called "boards."

Folders

Named collections you create to group saved posts together. Create a folder, add posts to it, and remove posts from it, any time. To rename or delete a folder, email support@postsnag.com.

Analytics

No longer a standalone sidebar item. Library-wide analytics live on Overview; a single profile's or group's own analytics (content mix, posting activity, best time to post, and more) live on its own Analytics tab.

Export terms

Export To Dashboard vs. exporting a file

Two different things that both use the word "export." Export To Dashboard, a button in the extension panel, syncs posts you've captured locally up to your dashboard. Exporting a file happens in the dashboard, where you download a file of a profile's, group's, or your whole library's posts. You always send posts to the dashboard first, then export a file from there if you want one.

The three export options

The Export menu has three options: Download data for AI (a Markdown file and a CSV file together), Download media for AI (a .zip of the images and videos), and Download Data & Media for AI (a .zip with both). Export everything at your current scope with the Download Profile Data button on a profile or the Download Group Data button on a group, or tick individual posts with multi-select. On the Free plan, Download data for AI opens an upgrade prompt. Download data for AI downloads right away; Download media for AI and Download Data & Media for AI always run in the background, even for a single post, and notify you in-app and by email.

Plan and account terms

Free scan limit

On the Free plan you get 3 profile scans and 2 group scans in any rolling 7-day window, and each scan previews the first 30 posts in your dashboard. The rest of that profile's posts are blurred behind an upgrade wall, and a profile or group scanned beyond the weekly allowance is saved but locked until you upgrade. Pro and Lifetime remove the limit entirely.

PostSnag account

Your login for the extension and dashboard, completely separate from your Facebook login. Sign in with an email and password, or with Google, labeled Log in with Google on the dashboard and Sign in with Google in the extension panel.

Lemon Squeezy

The payment processor PostSnag uses for Pro and Lifetime subscriptions.

Common questions

Is "Export To Dashboard" the same as exporting a file?

No. Export To Dashboard syncs captured posts to your dashboard. Exporting a file is a separate step where you download one of PostSnag's three export options from the dashboard.

Is Discovery a feed shared across every PostSnag account?

No. Discovery is built entirely from the creators and groups you personally track, not a feed shared across PostSnag accounts.

Does PostSnag still call a standout post a "top one percent" post?

No. The current term is "outlier," shown as a multiple against that creator's own typical post, like "4x their typical post," not a percentile.

What's the difference between Bookmarks and Folders?

Bookmarks save a post or a profile for quick access; a By group tab just groups your bookmarked posts by where they came from, there's no whole-group bookmark. Folders are named collections you build yourself to group saved posts together.

What's the difference between MCP and the community pool?

MCP is the connector itself. The community pool is only what MCP falls back to when you ask about a creator or group outside your own library, and only by name, one at a time.

Related articles

• How does PostSnag work?

• What can and can't PostSnag capture?

• What is PostSnag MCP, and what can I ask my AI?

• What is Discovery, and how do I use it?

• What is an outlier post?

• How do I export a profile, and what are the formats?

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