What is Discovery, and how do I use it?

Discovery finds the caption and hook patterns working across the creators you track, each with a performance multiplier, an Adoption chart, and real example posts. It requires Pro or Lifetime.

Written By PostSnag

Last updated 29 days ago

PostSnag's Discovery is a pattern engine for captions and hooks. It studies the posts you've captured from the creators you track, groups them into named patterns, and shows which ones are actually pulling reactions, so you can see what's working in your niche instead of guessing at it.

Discovery only looks at your own tracked library: the profiles and groups you've captured and exported to your dashboard. It isn't a shared feed pulling from every PostSnag account, so two people tracking different creators see two different sets of patterns.

Discovery is available on the Pro and Lifetime plans. It isn't part of the Free plan; Free opens the rest of the dashboard, Overview, Posts, Compare, Bookmarks, and Folders, but the Discovery section itself needs an upgrade. See What are PostSnag's plans and pricing? for the full plan breakdown.

Open it from Discovery in the left navigation.

[SCREENSHOT: The Discovery page with a list of named patterns, each showing its average multiplier and post count]

How Discovery builds a pattern

PostSnag reads the captions across everyone you track and groups the recurring formats into named patterns written in plain language. A pattern like "[Number]-Led Result" describes a caption that leads with a figure: a revenue number, a timing detail, or a count. A pattern like "Reaction In [A Few Words]" describes a short caption that lets the post's photo or video carry it. You don't name these yourself; PostSnag names them based on what it finds in your captures.

Every pattern shows two numbers right away: its average performance multiplier, how much better a post using that pattern tends to do compared to a typical post, and its post count, how many of your captured posts currently fit it. Patterns are paginated, so you page through them rather than scrolling one long list.

Opening a pattern: the example posts

Click into any pattern to see the real posts behind it. Each example post carries its own performance multiplier, like 2.6x or 0.8x, next to its creator, its reaction count, and how recently it ran. A View more examples control expands the full set.

The pattern's average multiplier and a single post's multiplier answer different questions. The average is what the pattern does overall, across every post that fits it. A single post's multiplier is how that one post did on its own, so individual examples land above or below the pattern's average: a post tagged 2.6x beat the pattern's own average, one tagged 0.8x trailed it.

Watching a pattern grow: Adoption and Avg performance

Every pattern carries two charts:

  • Adoption: how fast the creators you track are picking up that pattern, week over week.
  • Avg performance: whether posts using that pattern are climbing or cooling off over time.

Read them together to tell a pattern that's still catching on, worth trying now, from one that already peaked.

A toggle switches the whole page between two views:

  • Recent: patterns showing up across your tracked creators right now.
  • Trending: patterns that keep reappearing over a longer stretch of time.

This is a page-level toggle, not a setting on any single pattern.

Narrowing to specific creators

Filter chips above the pattern list narrow the whole page down to just the creators you pick. This matters most if your library spans more than one niche and you only want to see what's working in one part of it.

Everything else

Not every post you've captured fits a named pattern yet. Those land in an Everything else section instead of getting dropped, so a one-off post or a fresh format you haven't seen repeated is still visible, not hidden because it didn't earn a name.

An Everything else post is not the same thing as an outlier. Discovery groups posts by caption pattern; a separate mechanic flags individual posts that beat their own creator's typical numbers. See What is an outlier post?

Where Discovery's data comes from

Discovery reflects your own account only: the profiles you've captured directly and the ones pulled in from your groups. Nothing here comes from other PostSnag users' libraries, and nothing you capture feeds into anyone else's Discovery page either. As you track more creators and capture more history, patterns fill in and their multipliers get more reliable, since there's simply more data behind them.

Common questions

Is Discovery the same for every PostSnag account?

No. Discovery is built entirely from the profiles and groups you personally track, so your patterns and multipliers are specific to your own library.

Do I name the patterns myself?

No. PostSnag studies your captured captions and names each recurring pattern in plain language automatically.

What's the difference between a pattern's average multiplier and a post's multiplier?

The average multiplier is the pattern's overall result across every post using it. A post's own multiplier, like 2.6x or 0.8x, shows how that specific post did, which can land above or below the pattern's average.

Does Discovery include posts that don't fit a pattern?

Yes. Posts that haven't matched a recurring pattern yet sit in the Everything else section, so you can still see them instead of losing them.

Does Discovery show more if I track more creators?

Yes. Discovery is built from your tracked library, so its depth grows with how much you've captured. See What are PostSnag's plans and pricing? for scan limits.

  • What is an outlier post?
  • What is the Posts page, and how do I use it?
  • How do I find and manage captured profiles?
  • How do I read a profile's Analytics?
  • What is the Overview dashboard?

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