What is included in a PostSnag export?

PostSnag's Markdown and CSV exports cover post data with a reaction total only. The media zips add the real video and image files, not thumbnails.

Written By PostSnag

Last updated 29 days ago

A PostSnag export includes two kinds of thing depending on the format you pick: the post data (date, type, engagement totals, caption, and links) in Markdown and CSV, and the real media files themselves (actual video and image files, not thumbnails) in the two zip formats. One rule holds across every format: reactions always show up as a single total, never broken down by type.

CSV columns, in order

The CSV export is a flat table with one row per post and exactly these columns:

  • Posted: the post's date
  • Type: Video, Photo, Album, Link, or Text
  • Reactions: the total reaction count for that post
  • Comments: the comment count
  • Shares: the share count
  • Content: the post's caption text
  • Post_URL: a link back to the post on Facebook
  • Media_URLs: link(s) to the post's captured image or cover image
  • Link_Title: the title of an external link preview, if the post shares one
  • Link_URL: the URL of that external link

The column order never changes between exports, so a spreadsheet formula or script built around these headers keeps working export after export.

Markdown structure, section by section

The Markdown export reads like a document instead of a table:

  1. A heading with the profile's name and @username
  2. A bio quote, if the profile has one
  3. A totals block: posts exported, total reactions, total comments, and total shares, plus followers if that number is available (group-sourced profiles often don't report a follower count, since Facebook hides it inside groups)
  4. A link to the profile on Facebook
  5. One section per post, each headed with its number, type, and date, showing that post's reactions, comments, and shares, its caption (or a note that it has none), any link preview, and a link to the post itself

[SCREENSHOT: A Markdown export opened in a text editor, showing the profile heading, totals block, and one post section]

The two media formats: the real files, not thumbnails

PostSnag's extension captures the real, playable video file behind every reel and video it captures, plus a cover image, not a compressed preview. Those real files are what land in the two media formats:

  • Media only (.zip) contains just the actual video, reel, and image files, ready to open, watch, or reuse. There's no data file inside, no captions, no counts.
  • Data plus media (.zip) contains those same real files alongside a data file covering the fields above, so the caption, engagement totals, and dates sit right next to the media they describe.

This is different from the Media_URLs column in a CSV, or the media links inside a Markdown file, which point back to a cover image or the post on Facebook rather than handing you a downloaded copy. If you want the actual files, choose Media only or Data plus media; if you want a lightweight, text-only export, Markdown or CSV still link out instead of embedding anything.

Reactions are always a total, never a breakdown

Every format, including the data file bundled inside a Data plus media zip, reports one combined reactions number. The like, love, haha, wow, sad, and angry split, and Facebook's "Care" reaction, isn't in any exported file. That breakdown is only visible inside the dashboard itself, in a post's card, its post-detail view, and Analytics.

What's not included

A few things worth knowing before you rely on an export for something specific:

  • No reaction breakdown, in any format. See above; this holds true whether you're looking at a CSV, a Markdown file, or the data file inside a Data plus media zip.
  • Markdown and CSV never embed media. They link to a cover image or the post itself. The real video and image files only travel inside the two zip formats.
  • The export reflects what you selected, not automatically your full capture history. The Export dropdown pulls everything captured for that profile, group, or your whole Posts library. If you used multi-select instead, only the posts you ticked are included. Either way, it's not filtered further unless you built your selection that way.
  • Bio and follower count are Markdown-only. CSV is strictly post-level data, one row per post, so there's nowhere in that format for profile-level details like bio or follower count to live. They appear in the Markdown export's header instead.

Post types you'll see

Every post is labeled as one of five types: Video, Photo, Album, Link, or Text. Reels are folded into the Video type rather than getting their own label, and a post with an external link preview attached shows as Link even if its underlying media is a photo.

Group and Posts-library exports work the same way

A Facebook Group's export and a Posts-library export both offer the same four formats as a profile. A group's file adds Author and Username columns, since it spans posts from multiple people, but otherwise carries the same fields and follows the same reaction-total-only rule. See How do I export a Facebook Group's posts?.

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Common questions

Does the export include the like, love, and haha breakdown?
No. Every exported format shows the total reaction count only. The full breakdown is available inside the dashboard, not in any exported file.

Does the CSV include the profile's bio or follower count?
No, CSV is post-level data only. Bio and follower count appear in the Markdown export's header instead.

Does an export include real image or video files?
Only if you choose Media only or Data plus media. Markdown and CSV link to a cover image or the post itself rather than embedding a file.

Why does my export have fewer posts than I expected?
If you used multi-select, only the posts you ticked are included. If you used the Export dropdown, it should cover everything captured at that scope; capture more with the extension first if something's missing.

Is a Group's export the same as a profile's export?
Nearly. It adds Author and Username columns and covers multiple people's posts, but offers the same four formats and the same reaction-total-only rule. See How do I export a Facebook Group's posts?.

  • How do I export a profile, and what are the formats?
  • Which export format should I choose? (Markdown, CSV, media, or both)
  • How do I analyze Facebook posts with ChatGPT, Claude, or Gemini?
  • How do I export a Facebook Group's posts?
  • What data does PostSnag capture from each post?