How do I compare competitors side by side?

PostSnag compares competitors side by side with the Compare page: up to three of your captured profiles at once, an At-a-glance table that highlights whoever's winning on each metric, and matching breakdown charts for each profile running in parallel. Instead of opening three separate Analytics tabs and holding the numbers in your head, you get the comparison built for you.

Before you start

• PostSnag is installed and pinned to your toolbar.
• You're signed into Facebook and PostSnag.
• You've already captured the competitors you want to compare. Compare works only with profiles already in your dashboard; it doesn't capture anything new itself.

1. Capture the competitors first

Open each competitor's profile or Page, click the PostSnag toolbar icon, scroll steadily while the panel captures, wait for Synced, then click Export To Dashboard. Do this for each competitor you plan to compare, up to three at a time. See How do I capture posts from a Facebook profile?

[SCREENSHOT: The PostSnag panel mid-scroll on a competitor's profile, with the Collected count rising]

2. Open Compare and fill the three slots

Click Compare in the left sidebar. Drop any profile you've captured into any of the three slots, competitors, a client, your own tracked accounts, whatever the comparison calls for. You don't need to fill all three; two slots works fine for a straight head-to-head. Any profile in your library can go into a slot, including one pulled in automatically from a Facebook Group. See How do I compare profiles side by side?

3. Read the At-a-glance table first

At the top sits a quick comparison table lining up six numbers for every profile you've dropped in: posts captured, followers, groups (how many Facebook Groups that profile is associated with in your library), last captured, bookmarked, and verified. Whoever leads on a given row is highlighted, so the stronger competitor on any single metric jumps out immediately instead of making you scan three columns yourself.

This table alone answers the fast version of "who's winning": who has the bigger following, who's Facebook-verified, who you've already got captured most recently. It's the numbers a client or teammate wants first, before the deeper charts underneath.

4. Read the parallel charts for the why

Below the table, every profile gets its own full column of charts, running in parallel next to the others:

• Content mix, the split across reels, photos, albums, and text for that profile.
• Engagement composition, how likes, comments, and shares divide by post type.
• Posting activity, a day-by-day view of when that profile actually posts.
• Common reel durations and long versus short reels, how long their reels run and how the two lengths split.
• Best time to post, with a plain-language takeaway for that profile specifically.

Because the same chart sits in the same spot for every profile you've chosen, the differences tend to jump out fast: who leans on long reels versus short, who posts heaviest on a different day than the others, whose mornings beat their evenings, and who's actually pulling comments and shares, not just racking up likes. This is where you find out what a competitor is doing differently, not just that they're ahead.

[SCREENSHOT: The Compare page showing three profile slots, the At-a-glance table, and the parallel breakdown charts]

5. Rotate a slot to cover more than three

Three is the most Compare shows at once, but nothing stops you from running a second pass. Swap out whichever competitor came out weakest and drop in a fourth, then a fifth, to work through a longer list of competitors two or three at a time. Keeping the strongest performer in a slot across each pass gives you a consistent benchmark to compare everyone else against.

6. Turn the read into action

Once you can see who's ahead and on what, the useful next step is deciding what to actually do with it: which format to test because a competitor is clearly winning with it, which day to avoid because everyone in the set already crowds it, or which competitor's approach to study closer in their own Analytics tab. See How do I read a profile's Analytics?

7. Export or bookmark the comparison

Compare itself doesn't export as one combined file; export each profile individually from its own page if you want a record to keep or hand off, Markdown for a written summary, CSV for a spreadsheet. Bookmark the profiles worth revisiting so your next Compare pass is one click away instead of a re-search. See What is included in a PostSnag export? and How do I bookmark posts, profiles, and groups?

Common questions

How many competitors can I compare at once?

Up to three in a single Compare view. Run additional passes, swapping one slot at a time, to work through a longer list.

Do the competitors I add need to be captured directly, or can they come from a group?

Either. Any profile in your library can go into a Compare slot, whether you captured it directly or it was pulled in automatically from a Facebook Group you track.

What does the highlight on the At-a-glance table actually mean?

It marks whichever profile leads on that specific row. A different competitor can lead on different rows, so the same profile isn't necessarily highlighted all the way down.

Is Compare better than checking each competitor's own Analytics tab?

They answer different questions. A profile's Analytics tab is a deep look at just that one account. Compare is built to put competitors next to each other with a shared table and matching charts, faster for a straight read on who's ahead.

Can I compare my own profile against competitors the same way?

Yes, if you've captured your own Page or profile with PostSnag, it can go into a Compare slot exactly like any competitor.

Related articles

• How do I compare profiles side by side?
• How do I analyze a competitor's Facebook profile?
• How do I research a niche before I enter it?
• How do I read a profile's Analytics?
• What is the Overview dashboard?

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